Welcome to your online classroom! This is where you’ll find all the information you need to make the most of the course. Presentation slides for each class session will be available here the Monday evening before each session, as will action worksheets for the coming week. And I’ll post the recording of our live class sessions here on Wednesday evenings. I’ll send an email every time new material is available. Here’s to a great experience building your successful practice! — Lynda
General Course Materials and Information
Course Outline: Click to download a copy of the syllabus:
Updated Syllabus- Build Your Successful Coaching Practice, Spring 2014
Class Schedule (Updated): Wednesdays from 12:00 – 1:15 pm ET, February 26, March 5, 26, April 2, 9, 26
Accessing Live Class Sessions
To join by webinar (audio and video): www.anymeeting.com/lyndawallace
To join by phone (audio only): Dial 323-920-0091, Access Code 323 7614
Click the arrow to open a class session or our Resources links.
Class 1, February 26: Coaching Business Basics
The essential steps of establishing and running a profitable coaching practice, and a framework for making key business decisions.
Build Your Successful Coaching Practice Class Session 1
Recording: Click here to watch.
Pre-Work — Please complete prior to the first class session on February 26.
I’d like to ask you to picture yourself a few months after the course. You’re building a successful coaching practice, and are well on your way to earning a great living doing work that you love. Now think about what’s different for you in that thriving near-future as compared to your situation right now. What are the key areas where you’ve increased your knowledge, learned new skills, or gained greater confidence, and how have you used them to make so much progress in so short a time?
Still imagining yourself in that thriving future, why not take a few minutes to write down your answers to these two questions?
In what key areas have you gained knowledge, skills, and confidence?
What have all of those gains enabled you to do in the months following the course?
What you’re doing, of course, is identifying the key areas that you feel the need to master in order to build your successful practice, and picturing how you you would like to use your new knowledge, skills, and confidence to build the practice that’s right for you. I hope that clarity will be helpful to you as we go through the course.
While I’d love read your reflections before the start of the course, it’s entirely up to you whether or not you share your goals and intentions with me. If you’d like to, please send them to me by email.
Class 2, March 5: Services and Pricing
Identifying your ideal clients and how you can best serve them, then getting comfortable boldly offering great services, figuring out their value, and confidently charging what they — and you — are really worth.
Build Your Successful Coaching Practice Class 2
Click here to watch.
Class 3, March 26: Optimizing Your Website, Part One – Design & Copy
Designing (or re-designing) your website so it leads visitors through a process intended to result in a confirmed consultation appointment; plus writing benefits-focused copy that clearly describes what people will gain from working with you.
Presentation Slides: Build Your Successful Coaching Practice Class 3
Click here to watch.
Class 4, April 2: Optimizing Your Website, Part Two – SEO & Analytics
Using Search Engine Optimization to get your website in front of the right people at the right time without advertising; plus using simple website analytics to further optimize your results.
Presentation Slides: Build Your Successful Coaching Practice Class 4
Because the site locked me out for a while near the end of this live class session, there is a long silent period on the video about beginning at 1:10 (one hour and ten minutes in). Once you get there, just skip ahead to 1:30 to avoid the long silence and watch the rest of the class. Thanks for understanding!
Class 5, April 9, Getting Social
Blogging, email marketing, and social media, including how I gained 39,950 facebook followers even though I’m not a reality TV star or a pop singer; plus the practicalities of email marketing and writing articles that will attract a steady stream of new clients.
Build Your Successful Coaching Practice Spring 2014 Class 5
Recording: Available on Wednesday evening, April 9.
Class 6, April 16: Converting Consultations into Paid Coaching Engagements
Converting curious prospects into great clients without selling, including a simple process for making discussions about fees and packages quick, painless, and effective.
Build Your Successful Coaching Practice Spring 2014 Class 6
Click here to watch.
My Standard Coaching Agreement
These are the best sources I know of for social media expertise. But please be careful of social media overwhelm. I’d suggest that you choose two platforms (one of which should be Google Plus so you can take advantage of Google Authorship and Google Local) and perhaps one or two blogs to follow.
Laura Roeder, excellent blog on overall social media strategy
Mari Smith, excellent blog on Facebook marketing
How to Create a Google Plus Page, from Small Business Trends
Google Authorship, this is where you set up Google Authorship (you need to have a Google Plus personal profile first)
Google Local, this is where you set up Google Local (you need to have a Google Plus business page first)
Linked In Marketing Guide, very helpful from KissMetrics
Twitter for Business, excellent guide from Hubspot (which also has a very good blog)
Gene Sower at Samson Media, Lynda’s Fabulous SEO Guy
Beginner’s Guide to SEO, from Moz
WordPress SEO, from Yoast
Evaluating Your SEO Firm, from KissMetrics
WordPress Guide for Small Business, from Laura Roeder